Hélène Bergeot is an international expansion CMO who has scaled 15+ brands profitably across 30+ countries including Squishmallows, Pokémon, Hello Kitty, and Fortnite. Here’s what she’s learned about building global revenue engines. Why A Successful US Campaign Fails Internationally (And What to Do Instead) Most US companies planning international expansion make a costly assumption: what … Continue reading How an International Expansion CMO Scales Brands Profitably: Lessons from Hélène Bergeot