Marketing leadership with Fortune 500 chops.
Every fractional on the CAC team has 20+ years experience leading sales and marketing teams. They’ve launched products, expanded into new markets, and built the sales and marketing systems that actually generate predictable revenue—not just impressions.
Corinne Cavanaugh
Founder, Fractional Chief Marketing Officer & Growth Advisor
As the founder of CAC Media & Publishing, Corinne connects CEOs in trust-critical businesses with C-level marketing and revenue leaders who have demonstrated they can achieve product-market fit, install systems that scale, and drive dramatic growth in specific industries. She built this fractional executive team to help companies achieve rapid growth by deploying proven strategies with leaders who’ve already solved their specific niche problem at Fortune 500 companies and high-growth firms.
Beyond building the team, Corinne works directly with clients to develop revenue-focused marketing strategies, build high-performing teams, and implement scalable systems that convert trust into predictable growth. The result: stronger market positioning, loyal customer communities, and marketing operations that drive revenue without heroics. Harvard-educated with over 20 years leading marketing transformations as a two-time agency founder and experience driving revenue growth programs at Microsoft and Liberty Mutual, she brings Fortune 500 strategic thinking to growth-stage companies. She partners with CEOs in professional services, SaaS, and trust-critical industries who know their reputation should be driving more revenue but can’t figure out how to make it happen.
Her leadership extends beyond client work—she’s served as Board Director for Malaria Partners International, Vice President of Seattle Rotary, and President of the Alumnae-i Network for Harvard Women. This combination of enterprise marketing expertise, entrepreneurship, and governance experience makes her a trusted advisor to boards and leadership teams navigating complex growth challenges.
Superpowers: Corinne mentors teams to transform marketing actions into revenue systems.
Justin Bergeson
Fractional Chief Revenue Officer
Justin transforms under-performing sales teams into revenue engines. He replaces outdated, activity-driven sales models with quality-focused systems designed around actual buyer behavior—not wishful thinking about how sales ‘should’ work.
He develops revenue strategies, provides product direction, implements sales playbooks, and leads teams directly. The result: better close rates, faster client acquisition, and sales processes that scale without heroics. With deep experience in Healthcare and Tech, he partners with CEOs who are tired of hoping harder effort will finally move the needle.
Superpower: Unifies sales and marketing into one sustainable revenue system.
Helene Bergeot
Fractional Chief Marketing Officer
Helene transforms domestic brands into global revenue engines. She replaces trial-and-error international expansion with +30 years of marketing leadership experience launching, scaling, and licensing products across diverse markets—not just translating American strategies and hoping they stick.
She develops go-to-market strategies for new territories, builds local marketing teams, and creates programs with licensors. The result: faster market entry, stronger distributor partnerships, and international growth that scales. At Jazwares (a Berkshire Hathaway company), she provided strategic direction for 15+ brands—including Squishmallows, Pokémon, Hello Kitty, and Fortnite—across 30+ markets worldwide. She partners with CEOs who know their product could win internationally but don’t know how to crack new markets.
Superpowers: Global brand strategy, international market expansion and programs with licensors.
Brad Schlachter
Fractional Chief Marketing Officer
Brad helps technology and content-driven companies scale revenue by transforming businesses plagued by churn into predictable revenue engines that maximize customer lifetime value.
He develops growth marketing strategies, builds retention programs, and implements data-driven systems that turn subscribers into long-term revenue. The result: lower churn, higher LTV, and marketing operations that compound growth instead of fighting constant customer loss. With experience leading growth high-growth companies, he partners with CEOs in SaaS, digital publishing, gaming, and content-driven businesses who know they’re bleeding revenue and want it to stop.
Superpower: Increases LTV for subscription, SaaS, and content businesses.
Rachel Wilkie
Fractional Chief Digital Officer & Growth Architect
Rachel transforms direct-to-consumer and ecommerce brands bleeding profit on paid media into reliably profitable growth engines.
She operates across paid media, ecommerce infrastructure, product merchandising, and analytics, mentoring teams to improve unit economics and turn performance marketing into a predictable growth lever directly accountable to the P&L. The result: better ROAS, protected margins, and scale without chaos and growth that holds up over time. With experience spanning agency and brand-side leadership, Rachel enjoys partnering with CEOs when spend is climbing, efficiency is slipping, or growth feels fragile.
Superpower: Making performance marketing and ecommerce work together to drive profitable scale.
Andreea Cojocariu
Fractional Chief Marketing Officer
Andreea transforms B2B SaaS companies with strong products but stalled growth into predictable revenue engines. She replaces the guesswork around demand, conversion, and scale with go-to-market systems designed around how buyers actually make decisions—not how companies wish they would.
She operates at the intersection of Product, Sales, and Marketing to design revenue systems that connect what companies build to how markets buy. The result: clear positioning, demand architecture that converts, and revenue alignment across teams that drives predictable ARR growth. In global B2B SaaS, she’s driven 5x MRR growth in months and re-energized enterprise pipelines for early-stage and scaling companies. She partners with CEOs and founders who know their product should be winning but can’t figure out why the market isn’t responding.
Superpower: Strong GTM engines that turn complex B2B SaaS products into clear buyer value.
Strategy, leadership, and revenue growth.
No two clients are the same—their constraints, resources, goals, and marketing challenges vary. What’s consistent is the outcome: clearer direction, stronger execution, and measurable revenue growth.
Resources
What marketing metrics should the founder track? What marketing plays work best for software companies? What marketing strategies work for financial services? Access whitepapers and free resources now.
Why work with a fractional CMO?
Money. For growing companies, the need for executive-level marketing leadership is real—but hiring a full-time CMO is often an expensive risk. A fractional CMO delivers a wealth of expertise and strategic oversight with the flexibility to match the unique needs or the company. You gain the same caliber of insight trusted by Fortune 500 firms, without the overhead or risk of a permanent hire.
Money. If you’re advertising to drive growth, wasted spend adds up fast. A bad week or month can represent thousands down the drain—and without executive-level leadership, you won’t catch it in time to course-correct. You need someone who can jump into the weeds and quickly identify what’s not working and reallocate budget before you’ve burned through your quarterly budget on under performing campaigns.
Brand Risk. AI has also changed everything—especially for trust-based brands. Your team now has access to tools that can generate content in seconds, but without strategic guardrails, they can inadvertently dilute the brand and reputation you’ve spent years building. Generic AI content floods every channel, and your company risks sounding like everyone else—exactly what you can’t afford when trust and quality are your competitive advantages. Success in this AI flooded market now requires sharper strategy, not just more activity: knowing which levers matter, integrating AI without compromising your brand, protecting the trust you’ve built, and measuring revenue impact with confidence.
Time. As CEO your highest-value work is setting strategy, building your executive team, closing strategic deals, managing capital, and creating enterprise value for succession or exit. Yet without executive-level marketing leadership you get pulled into managing campaigns, coaching the marketing team, and optimizing ad spend. An engaged fractional CMO takes marketing completely off your plate while keeping you informed on what drives the business: pipeline forecasts, revenue attribution, and marketing ROI. You get your time back to focus on scaling the business.
What to expect
Most fractionals offer strategy with occasional check-ins and focus only on lead generation. We are a little different.
Engaged Leadership, Not a Drive-By Consultant We align with the CEO to understand revenue goals and constraints, then lead the marketing team and vendors for 12-24 months. We do capacity building for your company, shepherding quarterly strategies into existence with the team. We do not create a strategy and then drop it on the ELT to figure out how to execute it.
Both Sides of the Revenue Equation Companies built on trust are uniquely positioned to grow revenue within current and past customer cohorts—that’s why we focus on acquisition AND retention/expansion, ultimately improving Customer Lifetime Value. We stop revenue leakage and grow the current customer base while building systematic new customer pipeline—most fractional CMOs and CROs don’t focus on both.
Dual DNA There are times a company needs to run lean and scrappy, and there are times they need enterprise-level systems and processes to create stability. Our fractionals have demonstrated results in customer acquisition and retention for both fortune 500 brands and in scrappy bootstrapping/startup scenarios.
Laser Focused on Revenue The divide between a CEO and the marketing department is real. It often looks like a marketing dashboard or report that shows activity instead of how results were achieved. Similarly, there is often a divide between sales and marketing; the sales department complains about lead quality and the marketing department talks about sales’ inability to close. In both cases, we stand-up clear ROI attribution by creating and tracking KPIs, milestones and actions that all align to revenue generation. This ‘revenue as the true north for everyone’ approach eliminates ambiguity and aligns all to operate in unison.
Our true north
CAC Media & Publishing provides companies built on trust a lifeline out of unpredictable customer acquisition and retention by deploying systematic marketing strategies and leading high-performing teams to create measurable revenue growth.
Join the team
Seeking Chief Revenue Officers and Chief Marketing Officers who want to put their 20+ years of sales and marketing leadership to use serving ambitious, results driven clients.
