Revenue growth is our shared obsession .
Our fractional CMOs manage marketing from the P&L. We lead your team, manage vendors, and hit revenue targets while keeping you informed on pipeline, attribution, and ROI. We embed on your leadership team to build the revenue engine, then hand it off to your team. You get your time back to run the business.
Why companies choose a fractional Chief Marketing Officer
Growing companies face a persistent challenge: they need executive-level leadership to scale revenue, but hiring a FTE is expensive, risky, and the employee’s success doesn’t align directly to the CEOs revenue goals. A fractional chief marketing officer solves this by best-in-class expertise with the flexibility to match your company’s stage and needs.
Immediate Impact Without the Ramp Time. Unlike full-time CMO hires who need 3-6 months to understand your business, industry, and customer base, the right fractional chief marketing officers hit the ground running because they have already succeeded in your industry and solved your challenge before. They bring successful strategies and tactics they have used in the past, scaling similar businesses, and adapt them to your specific situation. You get strategic direction and leadership from day one—not six months from now.
Fortune 500 Expertise at a Fraction of the Cost. A full-time CMO at a growth-stage company costs $250K-$400K annually, plus equity, benefits, and recruiting fees. Most companies at $5M-$100M revenue find it difficult to justify that investment and risk. A seasoned fractional chief marketing officer delivers leadership for $96K-$180K annually, doing high-level, high-value work. You get proven enterprise-level strategic thinking without enterprise-level overhead.
Proven Track Record in Your Industry. Generic marketing experience doesn’t move the needle. You need someone who’s already scaled a business in your industry and knows your challenges in and out because they have solved them before. Someone who’s scaled $10M to $50M ARR, or launched consumer products across 30+ international markets, or reduced D2C customer acquisition costs by 85% while improving conversion 97%. Every fractional CMO on our team has demonstrated results in specific industries and revenue models—they’ve already solved your exact problem.
Flexibility That Matches Your Growth Stage. Your needs change as you grow. Early stage requires scrappy execution and rapid testing. Growth stage needs systematic processes and team development. Later stage demands enterprise rigor and board-level strategic thinking. Our high-quality fractionals scale with you for 12-24 months— moving your business through each stage while doing capacity building in your company.
Services: How We Solve Problems
We help you differentiate your brand, sharpen your ICP, and turn marketing effort and ad dollars into measurable growth. Our method unblocks early by solving big marketing problems in the first 60 days, then helps you grow a solid base of the right customers, customers who will stick around.
The Velocity Room
The people around you determine how fast you grow. Get in, and buckle up.
Join a community of growth-minded founders and CEOs backed by a CMO team who will challenge you, champion you, and help you drive revenue velocity.
- The Video Vault: 5-minute marketing and commercialization strategy videos from CAC Media’s CMO team, organized by growth stage and industry.
- CMO on Call: Text to ask anything, anytime — 2am or 2pm. Direct access to Corinne and the CAC Media fractional CMO team for real strategic answers specific to your business, your stage, and your market.
- Monthly Live Office Hours: 60 minutes of open Q&A with Corinne. Real answers to your hardest growth questions — no upsell, no fluff.
- Market Intelligence Brief: A monthly POV on what’s actually working in marketing right now and what isn’t.
- Templates & Frameworks: The same tools we build for clients — AI policy, outreach sequences, whitepapers — available to all members from day one.
- Peer Community: A structured space to find accountability partners, share wins, and pressure-test your thinking with growth-focused founders.
$100 / month or $800 / year
Strategic Growth Advisor
You know where you want to go. Let’s build the path together.
One-on-one senior marketing and growth strategy, custom-tailored to your business, your market, and your moment. Direct, expert guidance from a 20+ year CMO who has seen what works and what doesn’t at every stage of growth.
- C-Suite Sales & Marketing Counsel: Senior-level strategic guidance on your biggest decisions — positioning, pricing, market entry, and more.
- Monthly Strategy Sessions: Dedicated CEO:CMO time to align on priorities, pressure-test your thinking, and build a plan.
- Marketing Audit & Recommendations: A clear-eyed assessment of what’s working, what isn’t, and where your fastest growth opportunity lives.
- Campaign Performance Reviews: Expert analysis of your marketing performance with actionable direction.
- Project-Specific Consultations: Focused advisory on your highest-stakes initiatives.
- Sales & Marketing Team Coaching: Direct development of your team so your internal engine keeps pace with your ambition.
$1,000 – $3,000 / month.
Engaged Fractional CMO
Comprehensive marketing strategy and leadership at the executive level.
- Strategic leadership: The fractional CMO works with the CEO or founder to align on key revenue and company goals and create marketing strategy and commercialization recommendations every 90 days. We then deploy the strategy by leading the rhythm of business with your team and vendors. We drive revenue-aligned outcomes, oversee budget allocation and optimization, track and optimize MarCom KPIs, and contribute to board and Executive Leadership Team discussions.
- Team Development: We design optimal sales and marketing department structures, build and lead high-performing teams, continuously optimize team performance, mentor FTEs, and manage vendor and agency relationships to maximize your marketing capabilities and resources.
- Implementation Oversight: We prioritize work and plan campaigns, assess and optimize your technology stack, establish ROI tracking and reporting systems with the team, and ensure your marketing team and systems are operating at peak efficiency.
$5,000 – $20,000 / month.
What to expect
Others offer strategy with occasional check-ins and focus only on lead generation. We are a little different.
Engaged Leadership, Not a Drive-By Consultant. We align with the CEO to understand revenue goals and constraints, then lead the marketing team and vendors for 12-24 months. We do capacity building for your company, shepherding quarterly strategies into existence while mentoring the team. We do not create a strategy and then drop it on the ELT to figure out how to execute it.
Both Sides of the Revenue Equation. Companies built on trust are uniquely positioned to grow revenue within current and past customer cohorts—that’s why we focus on acquisition AND retention/expansion, ultimately improving Customer Lifetime Value. We stop revenue leakage and grow the current customer base while building systematic new customer pipeline—most fractional CMOs and CROs don’t focus on both.
Dual DNA. There are times a company needs to run lean and scrappy, and there are times they need enterprise-level systems and processes to create stability. Our fractionals have demonstrated results in customer acquisition and retention for both Fortune 500 brands and in scrappy bootstrapping/startup scenarios.
Laser Focused on Revenue. The divide between a CEO and the marketing department is real. It often looks like a marketing dashboard or report that shows activity instead of how results were achieved. Similarly, there is often a divide between sales and marketing; the sales department complains about lead quality and the marketing department talks about sales’ inability to close. In both cases, we align with CEO on goals, then stand-up clear ROI attribution by creating and tracking KPIs, milestones and actions that all align to revenue generation. This ‘revenue as the true north for everyone’ approach eliminates ambiguity and aligns all to operate in unison.
The proof is in the revenue
Our fractional CMOs don’t just strategize, they deliver measurable growth. From 104% user growth while reducing churn 40%, to scaling ARR from $8M to $50M in 12 months, to achieving 300% ROAS. See exactly what our team has built for companies like yours.
Team
Hélène Bergeot
Julia Callicrate
Brad Schlachter
Brandon Smith
Angela Martin
Andreea Cojocariu
Rachel Wilkie
Corinne Cavanaugh
Resources
What marketing metrics should the founder or CEO track to keep marketing oversight high-level yet still understand if actions positively impact EBITA? What marketing plays work best in the modern, AI powered era? Access whitepapers and free resources now.
Our true north
You don’t have to figure this out alone.
Our fractional CMOs embed on your leadership team, build the revenue systems you need, mentor your technicians, and deliver the growth you’ve been working toward. You get time back. Your marketing works.