Podcast Guest: The Marketing Leader Betting Big on Radical Authenticity
Corinne Cavanaugh is a three-time founder, accredited investor, and Chief Marketing Officer who tells it like it is.
Podcast Topic
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Marketing in an AI-Powered World — How to Cut Through the Noise and Take on Incumbents
AI has given non-technical people the keys to the kingdom, allowing massive efficiency plays. The result: incumbents are expanding their offerings rapidly and the market is flooded with new companies chasing the same buyers.
Corinne Cavanaugh helps founders grow and exit. She leads a team of Chief Marketing Officers who built revenue engines at Disney, Microsoft, Estée Lauder, Mayo Clinic and now work fractionally for funded start-ups. They build marketing systems that earn investor and customer trust, lower customer acquisition costs and increase lifetime value. She’s seen what happens when brands move fast without guardrails: hallucinated facts published as truth, generic messaging that sounds like every competitor, and soft positioning investors ignore. She’s also seen founders stuck relying on referrals and relationships for pipeline, unable to forecast revenue with the confidence a board demands, or spending marketing budget without clarity on what’s actually working.
Now, she’s out to evangelize how to move in this new world we live in. How to leverage AI for improved efficiency, velocity plays, streamlined processes, while elevating marketing strategies that work.
Her perspective wasn’t built in a silo. Corinne is a three-time entrepreneur who built her first company in the middle of the worst recession in a generation. That resilience, and a hard-won belief in radical authenticity, is the backbone of everything she teaches clients today.
She believes the companies that will thrive in the years to come are adopting AI with both vigor and discipline. Corinne shares the frameworks she uses with clients to protect brand trust, sharpen differentiation, and build the kind of revenue visibility that holds up in a board meeting or an investor’s due diligence, cutting through the volume of content and spam being generated.
Listeners will leave with:
- The five components of an AI Use Policy to protect your company from AI slop and homogenization
- How to build an AI-native marketing department with the Scaling Revenue OS
- How counter-positioning inside the GTM Core helps a smaller company build a narrative competitors cannot compete with
- How network effects become real in the marketing department allowing a smaller company take on a category incumbent
- Why radical authenticity isn’t a soft concept, it’s now the currency of trust
- A free way to benchmark your own GTM maturity: the GTM Roadmap tool, a 10-question assessment calibrated to funding stage that shows exactly which marketing moves to make next
Ideal for: Business leadership, tech founders, B2B marketing, AI in business, SaaS growth, startup strategy, entrepreneurship podcasts.
Guest Details
Bio: Corinne is a Chief Marketing Officer, has a Master’s Degree from Harvard University, and is a three-time entrepreneur who built her first company in the middle of the worst recession in a generation. That resilience, and a hard-won belief in radical authenticity, is the backbone of everything she does. She brings more than 20 years of marketing leadership across industries including technology, financial services, energy, insurance, retail, telecom, manufacturing, publishing, civic/government, built environment, global health, food insecurity, and education to client engagements and as an advisor to start-ups.
Results: At Microsoft she stood up a tier 1 white glove program generating $572M in Azure revenue with 76% year-over-year growth, while improving customer lifetime value. At Liberty Mutual she built a channel partner digital marketing training program that delivered an 8% business lift across the US. At Classical King FM she led a digital marketing strategy that added 200k+ social media reach and 4,000+ donation form completions, driving a 3% increase in donations in just three months. Her favorite client to date? The Special Olympics USA Games. She created the “I’m a game changer, and you can be too, campaign.”
Experience: Corinne has appeared as a guest on 30+ media outlets including TV, radio, and nationally syndicated podcasts. No umms or dead air with this guest. She’s direct, brings real-world and relatable examples, and gives statements that provide listeners raw authentic takes and outsized value. She is also the host the Lightning Speed podcast.
Booking
Format flexibility: She adapts to your format, audience, and episode goals.
Scheduling: Book a prep call, Q&A or pre-interview. Get to know each other to determine if having Corinne on your show makes sense.
Testimonials
“Having worked with thousands of authors, experts and thought-leaders over the course of almost 20 years, I knew from the moment we met that Corinne Cavanaugh was at the top of her game. During her media tour, Corinne proved to be a natural, prepared, charismatic, and engaging speaker on short and long segments for TV, radio and podcasts. Corinne is a media-trained and polished speaker, and any audience would greatly benefit from her presentation!”
Terry Cater, Founder, Cater Publicity
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“Corinne is an outstanding professional with a wealth of experience. Her attention to detail and ability to work with different teams and individuals made her an invaluable asset. I would highly recommend her to any organization looking for
someone to lead critical marketing or business functions.”
Ralf Karchow, Director Microsoft
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“I first experienced the magnetic presence of Corinne Cavanaugh at her book signing for the launch of Audacious Woman. How do I know she is a compelling speaker? Because I tell others what I’ve taken from her. Corinne is easy to carry around in your heart and in your mind. There is lasting impact from her insights. You want to contemplate and, in some way, reframe a perspective. Witness for yourself her humble brilliance.”
Valerie Washington, Artist
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“Corinne is a dynamic speaker who effortlessly captivates audiences with her authenticity, charm, and deep command of her message. However, what truly sets her apart isn’t just her skill on stage but the passion and tenacity she brings from her own life experiences. She doesn’t just inspire – she empowers others to take action.”
Ben Wicks, Principal, Highland Private
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Press
FAQ
Corinne covers how funded founders and entreprenuers can cut through AI-driven market noise, protect brand trust, and use radical authenticity as a competitive advantage against category incumbents. She tailors each appearance to the host’s audience and format, drawing on frameworks from her Scaling Revenue OS and GTM Roadmap tool.
Corinne is comfortable with interview-style, panel, solo expert, and conversational formats across short-form (15–20 minutes) and long-form (45–60 minutes) episodes. She is media-trained and adapts to the host’s style.
When an episode publishes, Corinne promotes it to her 40,000+ social media followers on LinkedIn and X and includes it in her newsletter, and adds it to the CAC website.
Corinne’s insights are most relevant to funded founders and investors, but any soloprenuer navigating AI’s impact on marketing and business growth will gain value by listening.
Use the pre-call booking link on this page or reach out directly cc[at]cac-media.com . Include your show name, format, and audience size.
Yes. Corinne records remotely and is available for podcast appearances worldwide.
Booking
Format flexibility: She adapts to your format, audience, and episode goals.
Scheduling: Book a prep call, Q&A or pre-interview. Get to know each other to determine if having Corinne on your show makes sense.