Podcast Guest B2B Marketing, AI Strategy & Entrepreneurship
She started behind a bar. Now she runs a team of Fortune 500 CMOs who have driven revenue for Microsoft, Disney, Jazwares (a Berkshire Hathaway Company), Mayo Clinic, and Hasbro. Corinne Cavanaugh is a three-time entrepreneur who built her first company in the middle of the worst recession in a generation — and she’s been building ever since.e.
Podcast Topics
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Topic 1: From Bartender to CEO — Why a Layoff Might Be the Best Thing That Ever Happened to You
Ever wonder if you should start a business? Between mass layoffs and AI reshaping entire industries, the job market has never felt more uncertain. That uncertainty might be exactly the opening you need.
Corinne Cavanaugh went from bartending to building a social media agency (right in the middle of the worst recession in a generation) after getting laid off with nothing but a pitch and a plan. What followed was 15+ years of building, burning out, going back to corporate, cracking the code at Microsoft, and ultimately founding CAC Media & Publishing with a team of Fortune 500 fractional CMOs who have driven revenue for brands like Microsoft, Hasbro, Kellogg’s, Estee Lauder, Paramount Pictures, and Disney.
Her story isn’t a straight line. It’s a masterclass in pattern recognition, resilience, knowing when to leap, and learning how to pivot.
Listeners will leave with:
- Optimism that a layoff or career disruption might be the best catalyst for a more fulfilling professional life
- How to test entrepreneurship without burning everything down: bartending, part-time, fractional, and everything in between
- The real cost of burnout and how Corinne used corporate roles strategically to recover and regroup
- What 20+ years of marketing across industries teaches you about what works and what does not work for customer acquisition and retention
Ideal for: Entrepreneurship, founder stories, career reinvention, leadership, women in business podcasts
Drops In June
Topic 2: Marketing in an AI-Powered World — How to Cut Through the Noise Without Losing Your Brand
AI has given non-technical people the keys to the kingdom, allowing massive efficiency plays. It’s also hurting brands that aren’t actively controlling their narrative and outreach.
Corinne works at the front lines of generative, predictive, and agentic AI as a CMO and growth advisor helping companies scale-up. She’s seen what happens when brands move fast without guardrails: hallucinated facts published as truth, generic messaging that sounds like every competitor, and reputations that took years to build eroded in a tweet. But she’s also seen the good: improved efficiency, velocity plays, streamlining processes, and AI-first strategies.
She believes the companies that will thrive in the years to come are adopting AI with both vigor and discipline. Corinne shares the frameworks she uses with clients to protect brand trust, sharpen differentiation, and build the kind of authentic content and workflows that actually cut through the massive volume of content and spam being generated.
Your listeners will leave with:
- The real risks of AI-generated content, and a five components of an AI Use Policy
- Building an AI-first marketing department with the SCALE framework
- How to sharpen your value proposition when your competitors all sound the same
- Why authenticity isn’t a soft concept, it’s the currency of trust
Ideal for: Business Leadership, Tech founder, B2B marketing, AI in business podcasts.
Booking
Format flexibility: Corinne has appeared as a guest on 30+ media outlets including TV, radio, and nationally syndicated podcasts. She adapts to your format, audience, and episode goals.
Scheduling: Prep call or pre-interview. Get to know each other and what will resonate with your audience.
Testimonials
“Having worked with thousands of authors, experts and thought-leaders over the course of almost 20 years, I knew from the moment we met that Corinne Cavanaugh was at the top of her game. During her media tour, Corinne proved to be a natural, prepared, charismatic, and engaging speaker on short and long segments for TV, radio and podcasts. Corinne is a media-trained and polished speaker, and any audience would greatly benefit from her presentation!”
Terry Cater, Founder, Cater Publicity
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“Corinne is an outstanding professional with a wealth of experience. Her attention to detail and ability to work with different teams and individuals made her an invaluable asset. I would highly recommend her to any organization looking for
someone to lead critical marketing or business functions.”
Ralf Karchow, Director Microsoft
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“I first experienced the magnetic presence of Corinne Cavanaugh at her book signing for the launch of Audacious Woman. How do I know she is a compelling speaker? Because I tell others what I’ve taken from her. Corinne is easy to carry around in your heart and in your mind. There is lasting impact from her insights. You want to contemplate and, in some way, reframe a perspective. Witness for yourself her humble brilliance.”
Valerie Washington, Artist
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“Corinne is a dynamic speaker who effortlessly captivates audiences with her authenticity, charm, and deep command of her message. However, what truly sets her apart isn’t just her skill on stage but the passion and tenacity she brings from her own life experiences. She doesn’t just inspire – she empowers others to take action.”
Ben Wicks, Principal, Highland Private
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Press
FAQ
Corinne covers two distinct episode topics: entrepreneurship and career reinvention (from bartender to CEO, surviving layoffs, and building multiple businesses), and B2B marketing in an AI-powered world (brand differentiation, AI content risks, and her practical SCALE framework for cutting through noise). She tailors each appearance to the host’s audience and format.
Corinne is comfortable with interview-style, panel, solo expert, and conversational formats across short-form (15–20 minutes) and long-form (45–60 minutes) episodes. She is media-trained and adapts to the host’s style.
When an episode publishes, Corinne promotes it to her 40,000+ social media followers on LinkedIn and X and includes it in her newsletter, and adds it to the CAC website.
Corinne’s insights are most relevant to entrepreneurs, tech leaders, founders, revenue and marketing executives, and professionals navigating AI’s impact on marketing and business growth.
Use the pre-call booking link on this page or reach out directly cc[at]cac-media.com . Include your show name, format, audience size, and preferred topic.
Yes. Corinne records remotely and is available for podcast appearances worldwide.
About Corinne Cavanaugh
Corinne Cavanaugh is a Harvard-educated Chief Marketing Officer, three-time entrepreneur, and B2B marketing expert with more than 20 years of experience across Fortune 100 companies and high-growth SaaS businesses. She is the founder of CAC Media & Publishing, based in the Pacific Northwest.
Her corporate career includes senior marketing and customer engagement roles at Microsoft, where she led a managed relationship program for 30+ strategic Azure Data accounts and contributed to $572M in Azure Data ACR revenue with a 76% year-over-year usage increase. Prior to Microsoft, she held a leadership role at Liberty Mutual.
Corinne launched her first agency in 2009 and has since built CAC Media & Publishing into a fractional CMO and CRO practice serving companies built on trust. Her areas of expertise include B2B marketing strategy, sales and marketing alignment, AI-driven content differentiation, and customer lifetime value optimization.