Marketing leadership that has solved your problem before and can do it again.
Every person on our team has built revenue systems for both start-ups and Fortune 500 companies.
Meet The Team
These are not generalists or technicians. Our leaders were selected from across the United States and have led marketing at the highest level, operating with P&L responsibility. They bring proven methods from each of their respective industries, not theories they’re testing for the first time on your budget. That means they ramp almost immediately instead of a traditional hire who needs six months to find their footing. You get a thought partner from week one, with the seniority and industry expertise that instills confidence in investors.
Hélène Bergeot
Fractional Chief Marketing Officer
Hélène transforms domestic brands into global revenue engines. She replaces trial-and-error international expansion with +30 years of marketing leadership experience launching, scaling, and licensing products across diverse markets—not just translating American strategies and hoping they stick.
She develops go-to-market strategies for new territories, builds local marketing teams, and creates programs with licensors. The result: faster market entry, stronger distributor partnerships, and international growth that scales. At Jazwares (a Berkshire Hathaway company), she provided strategic direction for 15+ brands—including Squishmallows, Pokémon, Hello Kitty, and Fortnite—across 30+ markets worldwide. She partners with CEOs who know their product could win internationally but don’t know how to crack new markets.
Superpowers: Global brand strategy, international market expansion and programs with licensors.
Angela Martin
Fractional Chief Commercial & Growth Systems Officer
Angela Martin helps Consumer Packaged Goods (CPG) and healthcare companies replace stalled momentum with disciplined, forward progress.
A commercial growth and go-to-market leader, she sees the full landscape of a situation—strategy, systems, incentives, and human dynamics—and navigates complex efforts toward successful execution. She aligns strategy, systems, and customer experience, ensuring growth plans are supported by the right infrastructure and actually translate into results.
Known for her ability to meet stakeholders where they are, Angela brings strong ideas across the finish line in environments where competing priorities and organizational friction often stall progress. She balances analytical rigor with practical judgment, aligning cross-functional teams, resolving tension without unnecessary drama, and moving initiatives forward without sacrificing strategic intent. She partners closely with CEOs and executive teams during moments of inflection: new growth initiatives, commercial restructuring, cross-functional misalignment, or strategies that look strong on paper but struggle to gain traction in practice. Angela has led large P&Ls and complex growth initiatives across Fortune 500 CPG and healthcare organizations, driving measurable revenue impact in environments where precision and coordination matter.
Superpowers: Seeing all sides of a complex situation. Unblocking stalled initiatives by resolving cross-functional friction. Bridging commercial, distributors, and sales to align martech, systems, and customer experience. Designing go-to-market architecture that supports scalable revenue.
Greg Belkin
Fractional Chief Marketing Officer
Greg helps B2B SaaS companies turn complex products into positioning and lead generation campaigns that resonate with buyers and helps sales teams close deals. He transforms inconsistent messaging and technical jargon into a single narrative, a story, based on customer, product, industry and competition. As the story iterates, Greg’s focus is on demand generation, strengthening the pipeline to support aggressive growth objectives.
Greg has over 25 years experience in multiple different industries, including life sciences, data integration, DevOps, workforce management, and more. A former journalist with a B2B tech magazine and senior analyst with Aberdeen Group, his passions include sales enablement, strategic positioning, campaign management, content creation, demand generation, product launches, and competitive intelligence. He has driven 120% lead generation quota attainment at Jitterbit and a 25% year-over-year lead growth in China during ArisGlobal’s international expansion. Currently, he leads sales and marketing at Sequence BioTech.
Superpower: Turning complex products in the B2B SaaS and BioTech markets into clear market GTM narratives that resonate with buyers and help sales teams close deals.
Brad Schlachter
Fractional Chief Marketing Officer
Brad helps technology and content-driven companies scale revenue by transforming businesses plagued by churn into predictable revenue engines that maximize customer lifetime value.
He develops growth marketing strategies, builds retention programs, and implements data-driven systems that turn subscribers into long-term revenue. The result: lower churn, higher LTV, and marketing operations that compound growth instead of fighting constant customer loss. With experience leading growth high-growth companies, he partners with CEOs in SaaS, digital publishing, gaming, and content-driven businesses who know they’re bleeding revenue and want it to stop.
Superpower: Increases LTV for subscription, SaaS, and content businesses.
Julia Callicrate
Fractional Chief Marketing Officer
Julia helps B2B, SaaS, and FinTech companies translate complex products into clear market narratives and revenue-driving go-to-market strategies. She replaces fragmented marketing, unclear positioning, and disconnected teams with cohesive GTM systems that align product, marketing, and revenue around growth.
She leads positioning and category narrative, shapes pricing and GTM strategy, and builds operating models that connect brand, demand, and lifecycle into a single revenue engine. Her experience spans high-velocity SaaS platforms and regulated financial products. Julia partners with founders and executive teams who are preparing for a raise, navigating a growth inflection, or finding that their story is not landing with buyers or investors the way it should.
Superpower: Turning complex products into clear market narratives and GTM systems that drive adoption.
Brandon Smith
Fractional Chief Marketing Officer
Brandon builds revenue systems for FinTech and B2B SaaS leaders who need predictable pipeline and ARR. He replaces channel noise with buyer-led positioning, clean funnel definitions, and a weekly revenue cadence tied to one scoreboard.
He owns the loop from narrative to pipeline. He runs ABM, lifecycle, paid, content, and sales enablement with tight measurement. He builds teams across demand gen, lifecycle, product marketing, and marketing ops, with clear roles, standards, and execution rhythm. He has achieved: ARR growth from 8M to 50M in 12 months. Americas ARR from 0 to 10M. Pipeline impact of 78M+ from integrated programs. He supports founder and board conversations with simple reporting tied to CAC payback, pipeline coverage, conversion, and velocity. If you need your marketing story to hold up in a board room, Brandon has done it.
Superpower: Fintech. Aligns product, sales, and marketing on one revenue system, then drives the cadence that keeps it running.
Rachel Wilkie
Fractional Chief Digital Officer & Growth Architect
Rachel transforms direct-to-consumer and ecommerce brands bleeding profit on paid media into reliably profitable growth engines.
She operates across paid media, ecommerce infrastructure, product merchandising, and analytics, mentoring teams to improve unit economics and turn performance marketing into a predictable growth lever directly accountable to the P&L. She is technical and develops AI powered programs and workflows to generate D2C content and campaigns at scale. The result: better ROAS, protected margins, and scale without chaos and growth that holds up over time. With experience spanning agency and brand-side leadership, Rachel enjoys partnering with CEOs when spend is climbing, efficiency is slipping, or growth feels fragile.
Superpower: Making performance marketing and ecommerce work together to drive profitable scale.
Justin Bergeson
Fractional Chief Revenue Officer
Justin transforms under-performing sales teams into revenue engines. He replaces outdated, activity-driven sales models with quality-focused systems designed around actual buyer behavior—not wishful thinking about how sales ‘should’ work.
He develops revenue strategies, provides product direction, implements sales playbooks, and leads teams directly. The result: better close rates, faster client acquisition, and sales processes that scale without heroics. With experience in Healthcare, Tech, and selling into the DoD, he partners with CEOs who need a strong sales motion.
Superpower: Unifies sales and marketing into one sustainable revenue system.
Corinne Cavanaugh
Founder & Growth Advisor
Corinne Cavanaugh connects CEOs in trust-critical businesses—SaaS tech, FinTech, healthcare, digital publishing, gaming, streaming, and consumer products with fractional CMOs and CROs who transform underperforming sales and marketing departments into predictable revenue growth systems. She leads a team of exceptional people who’ve already solved product-market fit, scaling, and growth challenges in their respective industries and niches.
A three-time entrepreneur, Corinne has designed and implemented marketing and communication strategies in nearly every business and social sector: civic/government, technology, manufacturing, retail, telecom, financial services, energy, insurance, built environment, publishing, global health, food insecurity, and education. Corinne holds a Master’s degree from Harvard University, has authored three books, and has appeared as a guest on over 30 podcasts and TV shows.
Superpowers: Corinne sees big picture market patterns. She supports each client engagement, advises on product positioning and top-line messaging in technically complex or commoditized marketplaces, and supports board conversations and exit positioning. She is the founder of this company and an accredited investor.
The proof is in the revenue
Our fractional CMOs don’t just strategize, they deliver measurable growth. From 104% user growth while reducing churn 40%, to scaling ARR from $8M to $50M in 12 months, to achieving 300% ROAS. See exactly what our team has built for companies like yours.
Our true north
You don’t have to figure this out alone.
Our fractional CMOs embed on your leadership team, build the revenue systems you need, mentor your technicians, and deliver the growth you’ve been working toward. You get time back. Your marketing works.