How we drive revenue.
Case studies and client feedback from companies that needed better systems, not more effort.
Case Studies
The following case studies demonstrate how CAC Media & Publishing develops teams and systems to achieve revenue goals.
Microsoft
76% increase in YoY usage resulting in an additional 572 Million annually.
CHALLENGE The Corporate Vice President of Azure Data needed to build loyalty and market share with his best customers. The goal was to increase usage and revenue by providing a direct line between only the highest value customer ELT and the Azure Data VP to solve technical challenges, build trust, and identify future road map features that the best customers needed.
CUSTOMER ENGAGEMENT – RETENTION & GROWTH Led a managed relationship program for 30+ high-value Azure Data customer accounts, establishing direct executive alignment. Developed systematic approach to customer selection, negotiated meeting cadences, and ran regular business reviews with technical PMs to to prioritize feature requests and address technical challenges. Managed end-to-end customer escalation process to closure, ensuring rapid resolution of critical issues that could impact retention and expansion.
POSITIONING & MARKETING Served as strategic liaison between the Azure Data product team and Microsoft’s marketing organization, advocating for product priorities across Azure Data’s extensive portfolio including SQL, Cosmos DB, Power BI, and Azure Synapse. Influenced go-to-market positioning and messaging to align with the Corporate Vice President’s strategic objectives while ensuring customer needs remained central to marketing initiatives. Collaborated with marketing teams to develop executive-level competitive analysis and customer evidence packages that strengthened product positioning. Partnered with event marketing to shape Tier 1 Microsoft events (Ignite, Build, Ready) content and worked across communications teams to integrate product priorities into campaigns spanning internal employee engagement, external audience development, and strategic analyst/investor relations initiatives.
OUTCOMES
Revenue Impact: Sponsorship portfolio generated $572 million in Azure Data ACR revenue with 76% year-over-year usage increase, demonstrating the direct correlation between executive relationship management and customer expansion.
Market Reach: Achieved 135 million external audience impressions through 18 events, 23 media stories, and 12 analyst/investor consultations, while engaging 168,000 internal Microsoft employees through 80 strategic communications.
Customer Loyalty: Established systematic executive engagement model that strengthened customer relationships, reduced competition, and created direct feedback loop for product roadmap development based on highest-value customer requirements.
Miwa Monji
Sr. Marketing Manager, Portfolio Planning & Roadmap
Microsoft, Azure Data
“Fantastic partner and collaborator. I am fortunate to work closely with Corinne on GTM motions across the Azure Data portfolio, analyst relations and other Corporate Vice President Engagements. She plays an essential role in shaping the narrative and communication strategy for customers and other externally facing audiences.”
Sachin Phadke
Director Technical PM, Cloud and Customer Experience
Microsoft, Azure
“Corinne is always willing to step in and help solve the most complex problems on hand. She is a go-getter and always aims for perfection. In the time working with Corinne I’ve personally had the opportunity to grow; she encourages you to think outside the box and leads by example.”
Classical King FM Radio Station
3% lift in 6 months
CHALLENGE Classical KING FM Radio Station staff was spending time and energy on online communications, but leadership had no insight into the breadth of the work, and if what they were doing was effective. With the shift of listener behavior from on-air to online KING FM needed to establish an effective, measurable digital marketing strategy to drive staff actions and increase donations – then implement it fast.
STRATEGIC LEADERSHIP Developed and deployed a comprehensive digital marketing strategy with clear direction on target audiences, platform utilization, and content guidelines. Led quarterly planning sessions focused on revenue-aligned outcomes, established measurable KPIs for social campaigns, website performance, and donation conversion, and provided strategic recommendations to Executive Leadership Team on digital transformation initiatives.
TEAM DEVELOPMENT Comprehensive assessment of 10 marketing categories including interdepartmental collaboration and staff utilization. Provided 1:1 digital marketing training to 12 team members, established workflows for sustained optimization, and coordinated cross-functional collaboration between development, community engagement, and program teams.
IMPLEMENTATION OVERSIGHT Prioritized and strategically planned implementation of complete digital marketing strategy including content strategy, social media marketing, online advertising, radio host engagement, blogging, and donor re-engagement strategies. Optimized technology stack through website adaptation and donation form optimization, established real-time KPI tracking dashboard, and implemented ongoing monthly reporting systems to ensure peak marketing performance.
OUTCOMES
Successfully aligned staff and leadership around unified marketing objectives, strategy execution, SOPs setup across all departments and stakeholder groups. Measurable ROI, specifically: 216,934 additional social media reach, 6,485 new website visitors with 1:37 minutes longer engagement, and 3,564 additional donation form completions resulting in a 3% increase in donations within the first three months after implementation.
Jayme Power
Chief Operating Officer
Special Olympics USA Games
” The video is AMAZING! I’m so excited and proud to be shari it this afternoon with our partners. I’m crying this morning because I am so moved and inspired by it. Thank you for meeting our tight timeline.”
Elizabeth Darr
CEO, Founder
Lezzbook (niche social media platform)
“Corinne is INCREDIBLE at what she does. She is inventive and creative meanwhile bening realistic. I have complete trust in her and she maintains a high level of integrity. I have worked with MANY MANY business professionals and I consider her one of the top five professionals I have ever done business with.”
Liberty Mutual Insurance
8% increase in referred business from channel partners
CHALLENGE Insurance is saturated market, and with so many choices, people tend to ignore value and companies are forced to compete on price. In order to write more business and improve revenue while holding firm on price, Liberty needed to build trust with re-sellers (channel partners). The goal was to increase referred business by helping channel partners grow their SMB insurance shop, that way their gratitude and business growth would carry over to Liberty.
CHANNEL PARTNER ENABLEMENT Developed comprehensive partner enablement strategy to differentiate Liberty Mutual in the saturated insurance market by creating value-based competitive advantages for channel partners. Rather than competing solely on price, established Liberty as the preferred carrier by educating agency partners with digital marketing knowledge and business growth tools that directly increased their SMB insurance revenue and operational efficiency, while building loyalty to Liberty.
MARKETING TRAINING Designed and facilitated adult learning curriculum including six-hour live workshops and complementary online training modules focused on digital marketing for SMB insurance companies. Created comprehensive suite of marketing collateral including customer stories, case studies, presentations, training guides, one-pagers, workbooks, and worksheets developed in coordination with instructional designers. Implemented systematic approach to channel partner education that transformed how agencies approached SMB prospect engagement and retention.
OUTCOMES
Revenue Growth: U.S. Agency Partners who participated in the program achieved an average of 6% new business growth resulting in 8% increased referred business to Liberty Mutual and stronger channel partner relationships built on mutual success rather than price competition.
Operational Efficiency: Lean process improvements delivered 70% cycle time reduction in learning services delivery, enabling faster partner onboarding and more frequent training touch-points to maintain competitive advantage.
Strategic Partnership: Successfully re-positioned Liberty Mutual from price-competitive commodity to value-added strategic partner within channel partner cohort, creating a sustainable competitive moat through partner capability enhancement and loyalty.
Anis Delaney
Learning Development & Operations
Liberty Mutual Insurance
“It’s true that Corinne is an expert in online marketing. Corinne is remarkable beacuse of her advocacy. She listens to customers, stakeholders and colleagues alike and assures their needs are addressed.”
Carrisa Pawell
Marketing
Liberty Mutual Insurance
“It has been my pleasure to work with Corinne at Liberty. She brings a righ background in digital marketing with a keen eye for seeing the big picture. She has a positive professional can do approach to complex projects and would be an asset to any team.”
Working Together
Marketing tactics and tools are constantly changing, leaving CEOs frustrated with scattered efforts, under performing ads and agencies, and marketing that is not in alignment with the integrity or service quality that customers have come to trust.
As your embedded fractional CMO I lead your entire marketing function. I’ll assess your current agency relationships, ads and campaigns, sunsetting underperforming vendors while keeping the right partners—then build an internal team that delivers better results at lower cost.
You get integrated systems where marketing works with sales and existing customer communications. We stop customers from leaking through the cracks and create a predictable marketing engine that supports sustainable growth. This allows you to focus on running the company with full confidence that marketing is handled by an experienced leader, not just tactical implementers chasing the latest trends.
Why I Do It
As an entrepreneur who craves intellectual challenge and variety, I’ve found my sweet spot working with 2-3 select clients as a fractional CMO. This model lets me dive deep into diverse business challenges while bringing my fresh perspective to each situation. What I do is simple but transformative: I take all the marketing-related work completely off the CEO’s shoulders. You’ll go from spending however many hours you currently spend on marketing (or wish you were spending) to having a full team of technicians executing everything while I align with you in 30-60 minutes each week. You’ll have complete confidence that we’re doing everything right, and when those marketing systems click into place—predictable pipeline, clear ROI attribution, revenue growth you can forecast—and I can watch the stress disappear from a CEO’s face, that’s what gets me up in the morning.
Why Go Fractional?
When your marketing spend reaches $10K per day, or even $1K per week, the stakes become incredibly high. For companies in growth mode, a bad day or week represents a massive missed opportunity and lost revenue. This is exactly where having a fractional CMO pays off in spades.
To navigate the scaling trap and ultimately rise above growth plateaus, mid-market companies need strong marketing leadership, but hiring a full-time CMO often feels premature.
As your fractional CMO, Corinne delivers the same caliber of strategic oversight trusted by Fortune 100 firms, but with the flexibility to match your growth stage—at a fraction of the cost of a full-time executive.
Our true north
CAC Media & Publishing provides companies built on trust a lifeline out of unpredictable customer acquisition and retention by deploying systematic marketing strategies and leading high-performing teams to create measurable revenue growth.