About
Location
Highland. US Bank Plaza Center. Bellevue, WA
Date
Jan. 7th, 2026
Time
10 a.m. – 12 p.m
This is a 2-hour in-person strategy intensive to differentiate from competitors, dominate in a crowded market, and deliver results in Q1.
You built a tech company (SaaS, software, AI, app) that is in market, but growth has plateaued. Your competitors are on your tail or outpacing you, and it’s becoming more and more difficult for your company to stand out in the marketplace. You need a predictable customer acquisition pipeline and to slow down the rate at which customers leave. If you need a breakthrough—fast, this marketing strategy lab is for you.
What You’ll Walk Away With
One Dialed-In Ideal Customer Profile. Define the exact customer segment that drives 80% of your revenue and customer lifetime value. This refined profile eliminates wasted ad spend and marketing energy by identifying exactly who to target—and who to ignore.
Differentiation Language That Cuts Through the Noise. Identify your unique positioning statements — the language that makes prospects say “That’s exactly what we need” rather than sorting through typical messaging that sounds like everyone else. Aka: “enterprise-grade” “distributed” “diffusion” “AI powered.” Identify exactly the language your customer needs to hear to buy.
Your 10X Goal and Q1 2026 Action Plan. Create your 10x goal and the path to get there. Get clear on your 3-5 most important sales and marketing priorities, and what to stop doing. Identify and your Week 1 actions for January 1-7. No more guessing about marketing — just clarity around where you are going, who you are targeting, and what to do in Q1 to get there.
Who This Is For
Tech CEOs, Founders, and Co-Founders who:
- Run companies with $ 1-50M in annual recurring revenue who want to scale out of the messy middle
- Have a great product, and are doing a lot of marketing activities, but can’t seem to grow
- Want to acquire customers predictably and profitably
- Are data-driven, ambitious, and refuse to compromise on quality
This is not for: Companies satisfied with incremental growth or leaders who attend virtual-only events.
How It Works
This is a facilitated working session, not a lecture. You have two hours of guided strategic thinking alongside other tech founders. Bring a laptop or tablet, revenue data and customer insights, an open mind, and ambitious thinking. While your competitors coast doing business as usual, you’ll enter 2026 laser focused on converting one customer type effectively while cutting customer acquisition costs.
Reserve Your Seat Now
Discounted early bird registration is available until midnight 12/26/2025.
100% satisfaction guarantee. If you attend and are not satisfied for any reason, we will refund your registration fee, no questions asked.
About Your Facilitator
Corinne brings rare dual expertise that most fractional Chief Marketing Officers lack: the scrappiness of a 2x marketing agency founder combined with Fortune 100 discipline hard-earned at Microsoft and Liberty Mutual. She works with CEOs and founders to fix both sides of the revenue equation—acquisition AND retention/customer growth.
Credentials:
- Master’s Degree, Harvard University
- Bachelor’s Degree, Business Management
- Former Adjunct Professor, Bellevue College, Digital Marketing BAS, AAS courses
- CompTIA Certified Instructor
- Tenured facilitator: Over 3000 sessions, virtual, on-demand, and live in-person workshops
- 20+ years leading marketing strategy and teams
What Sets Her Apart:
Unlike consultants who create a strategy and disappear, Corinne partners closely with the CEO to define marketing strategies and then she leads the team so that the actions happening roll up to KPIs that roll up to the CEO’s goals. She focuses on capacity building within the company so that the company’s marketing technicians grow in a positive environment and all actions have clear ROI attribution that ladders directly to revenue impact. Her efforts reduce Customer Acquisition Cost, improve Customer Lifetime Value, and give the CEO back 5-10 hours a week.
Momentum Lab FAQ
Why in-person vs. virtual?
Strategic work this important deserves focused, distraction-free time. In-person creates deeper connections, more meaningful feedback, and eliminates the multitasking that happens on Zoom.
Can I send my Marketing Director instead?
This lab is designed for CEOs and founders who make strategic decisions about the products and services the company offers. Your marketing leader is welcome to register also, but the CEO should be present for real-time decisions on positioning, ICP, and resources.
What if I can’t attend?
Full refund if you cancel 7+ days before. For cancellations within 7 days, no refund, but you can transfer your seat to a fellow SaaS founder.
Will this be recorded?
No. This is an in-person working session designed for live collaboration. The value comes from doing the work together in a setting where you feel comfortable being vulnerable, not recorded. You’ll receive all materials and templates.
Reserve Your Seat Now
Discounted early bird registration is available until midnight 12/26/2025.
100% satisfaction guarantee. If you attend and are not satisfied for any reason, we will refund your registration fee, no questions asked.