“A lot of churn is because you aren’t attracting the right customer in the first place.”
In this episode of Lightning Speed, Brad breaks down: how to fix the leaky bucket problem in subscription and SaaS businesses, why growing fast and retaining customers are the same goal executed well, and the retention playbook behind some of the most impressive subscriber growth numbers in gaming, streaming, and SaaS.
Brad Schlachter has built subscription growth and retention systems at Disney, MLB, Hallmark+, MotorTrend+, Konami, Codemasters, and Microsoft. At Slate Digital he drove 104% user growth while cutting churn 40% simultaneously. He also reduced customer acquisition cost by 85% year over year while improving conversion by 97%.
If you are running a SaaS or subscription business and you are ready to build a revenue engine that compounds, this episode is for you.
Podcast: Play in new window | Download (12.5MB) | Embed
Subscribe or Follow Apple Podcasts | Spotify | Android | iHeartRadio | Podcast Index | RSS | https://cac-media.com/lightning-speed-podcast/
Enjoying this episode? Get the SaaS Marketing Playbook.
Brad’s approach to subscription growth runs on the same systems covered in our free SaaS Marketing Playbook: how to build a revenue engine that acquires the right customers, keeps them longer, and compounds growth over time. Download it free at cac-media.com/saas-marketing-playbook-download/
About Brad Schlachter: Brad Schlachter serves as Fractional CMO, SaaS, Gaming and Subscription at CAC Media & Publishing. Learn more: https://cac-media.com/2026/01/21/reduce-customer-acquisition-cost-saas-growth/
Work with us: CAC Media & Publishing connects founders and CEOs with fractional CMO who have 20+ years of Fortune 500 experience and have already solved your exact challenges. Learn more: cac-media.com.
Follow host Corinne Cavanaugh: Instagram | LinkedIn | X | TikTok
Marketing leaders who engineered revenue growth at Fortune 500 companies share blueprints to help SMBs grow quickly. In each episode, a CMO who has worked with both SMBs and companies including Disney, Microsoft, Estée Lauder, PepsiCo, Wizards of the Coast and more, shares their learnings and systems for acquiring customers, reducing churn, and scaling revenue. Hosted by Corinne Cavanaugh, Harvard-educated three-time founder and former Microsoft marketing leader.
Leave a Reply